Download PDF by Michael Sims: Agency Account Handling: Avoiding Blood, Sweat and Tears

By Michael Sims

ISBN-10: 0470871598

ISBN-13: 9780470871591

This booklet presents advertising and marketing, advertisements, and branding execs with the final word advisor on easy methods to deal with a brand new account and the way to effectively retain current money owed. it's a functional guide that lays out guidance, information, and strategies for professionals looking to maintain their consumers chuffed.

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Quality Delivery This could be regarded as the translation to the creative product (from the interpretation of the client brief by the agency). It could be the accuracy of project management. It could also be in the detail of foreign language translated copy. What we are talking about here is the client’s perception of the agency getting it right first time. This is really the most important delivery factor and we shall return to this again in subsequent chapters. However, it is worth noting that in the client’s mind agencies are allowed to make major mistakes as long as errors are corrected fast.

Be aware of your own limitations. Avoid time-wasters. TIP The Germans have a word, Erfolgserlebnis, which means a sense or experience of success. Make sure that each day you experience this on a small or large scale. Before you leave work, think about the things you have achieved during the day (maybe by looking at your action list). It will make you feel more positive and conscious of your contributions to the job (major and minor) and show how you are making a difference. Also allow colleagues to have access to your diary and suggest that you should have access to theirs.

They are how the primary criteria are delivered. Primary Criteria Marketplace Knowledge Client companies with limited resources and relatively little market experience need agencies to guide them in the marketplace. WHAT CLIENTS WANT ............................................................................................................ Sector/Media Experience For example, in the late 1990s digital media agencies were very much in demand when client companies started recognizing the web and the importance of converging technologies.

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Agency Account Handling: Avoiding Blood, Sweat and Tears by Michael Sims


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