By Brett W. Lear
The 1st within the new ALA Programming courses sequence, this ebook walks you thru the method of application improvement and occasion making plans in components. the 1st part is a "how-to" that prepares you to:
-- behavior demographic research and objective the viewers on your community
-- Tie your library's venture to express application offerings
-- elevate cash and generate publicity
-- Produce courses that run easily from begin to finish
The moment part good points greater than 20 "five-star" courses from round the nation. interpreting a few number of winning courses from movie sequence and publication discussions to artwork periods and topical panels, you may be encouraged with principles on your personal courses. filled with greater than 30 pattern conversing issues, surveys, newsletters, press releases, scheduling instruments, and checklists, you could hit the floor operating and convey your grownup programming providers to life.
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Additional resources for Adult Programs in the Library (Ala Programming Guides)
The beads of sweat on your brow evaporate, however, when you realize that a recent postcard survey asked patrons about their program preferences and their age. You can now analyze the results and see if any common threads exist for the 24 to 44 age range. You’re on your way to creating great programs, targeting 60 percent of your patrons, and winning the mill levy campaign! times learn things that surprise us. This will be true of your demographic work. You do run the risk of discovering that what you thought to be true is false.
And last, you decide what, if anything, the library should do to meet this need. Needs assessments, demographic studies, surveys, marketing research—whatever you call your process of discovering who your community is and what it wants—can resemble a scavenger hunt if not done with some planning and foresight. Actually, this isn’t a fair analogy. In a scav- F enger hunt, you may spend hours looking for various things, and ultimately you end up with a button, a broken shoelace, a Popsicle stick, and a used-up roll of toothpaste.
A single-branch library might not have the various departments included in this checklist, but it will still have to perform many of the same tasks. Someone will have to check the library’s calendar to see that the program can be accommodated; someone will need to set up the room; someone will need to create and distribute the publicity; someone will have to set up any necessary equipment; someone will have to distribute, collect, and compile the evaluations, and so on. The checklist acts as a timeline for the coordinator of the program.
Adult Programs in the Library (Ala Programming Guides) by Brett W. Lear