Download e-book for iPad: 42 rules of marketing by Lowell L.

By Lowell L.

ISBN-10: 0979942802

ISBN-13: 9780979942808

ISBN-10: 0979942810

ISBN-13: 9780979942815

The forty two principles of selling is a compilation of principles, theories, and sensible ways to advertising and marketing demanding situations the writer has been amassing over the last 17 years. the belief used to be to create a sequence of important reminders; issues that agents understand we must always do, yet don’t consistently have the time or endurance to do. the idea that of the forty two ideas is that just about something in lifestyles may be summarized into forty two precise rules that trap the essence of the subject.

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Visibility is a function of placement and messages. In order for your business to be heard, you have to be in the right places. That means you need to be where your customers are looking (placement). Where do customers go for information? Who are the credible influencers in your industry? Are there key magazines, trade associations or forums where your customers gather? This is where you want to be. Identifying these places is the first step towards helping customers know you exist. These places are both real and virtual, offline and online.

The objective is to create a position for your product (or company) that others perceive as unique. There are a lot of ways to differentiate your company or products. Branding has been used by many established brands to differentiate among their own products. Toothpaste is a great 24 42 Rules of Marketing example. How many version of Crest or Colgate can there possibly be? Yet there is differentiation in packaging, merchandising and branding between Crest with Tartar Control and Crest Whitening.

As the price of gasoline continues to rise in the US, manufacturers of trucks and SUVs are finding it harder and harder to market around their "MPG" statistics. It is much easier for Toyota to market the Prius, or Saturn to market the Aura to a customer base that is sensitive to the increasing cost of gasoline. Not to mention the impact of environmental concerns like global-warming. Things change over time, and your marketing needs to evolve to keep pace, to position you competitively, and to take into account of changing market conditions and customer needs.

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42 rules of marketing by Lowell L.


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